As the semester progressed, so did our IMC Campaign. First we figured out what message we wanted to send, who our target market would be, our SWOT analysis, what our objectives were, and what type of awareness and promotion we were going to use on such a small budget. We created a video to put on youtube, eye catching advertisements, a facebook group, revamped the Mueller Sports website, and created coupons. Even after all of that, my firm was still unsure if all of that was enough to differentiate us from the rest of the firms out there, so we decided to make sure we were different enough. We created t-shirts with our main campaign slogan on them 'what does X mean to you?' on the front and 'an X-cellent marketing campaign' on the back.
This whole project shows how we are active learners, taking something we are given in class and figuring out what we are going to do. We had to figure out if our target market, which was people who partake in leisure sports, would like the gum. We conducted a focus group in which we had 12 people come in to try the gum, talk about if they would buy it, and if they actually liked the taste. Holding a focus group is not something I would think typically happens for a college class assignment, but in the spring of my junior year I held one. We figured out that our target market would indeed buy this gum, and they also enjoyed it. Holding a focus group shows active learning, and by learning what our potential consumers like we created a t-shirt, to gain their interest. My artifact of the t-shirt we created was not only for us to wear when we presented to Mueller Sports, but one that was similar to what would be given out for promotional items, which you will see later in the Power Point attachment in this blog.
This whole project shows how we are active learners, taking something we are given in class and figuring out what we are going to do. We had to figure out if our target market, which was people who partake in leisure sports, would like the gum. We conducted a focus group in which we had 12 people come in to try the gum, talk about if they would buy it, and if they actually liked the taste. Holding a focus group is not something I would think typically happens for a college class assignment, but in the spring of my junior year I held one. We figured out that our target market would indeed buy this gum, and they also enjoyed it. Holding a focus group shows active learning, and by learning what our potential consumers like we created a t-shirt, to gain their interest. My artifact of the t-shirt we created was not only for us to wear when we presented to Mueller Sports, but one that was similar to what would be given out for promotional items, which you will see later in the Power Point attachment in this blog.
I chose to use my firm's t-shirt to show how my group was active learners. Having to create an IMC Campaign and present to a firm is not something most colleges get to do, but here at Loras College we did.
