As a liberal arts college, the Loras administration is confident in the student body's ever growing knowledge in the students' areas of study but the administration does not expect the student’s knowledge to stop there. The administration makes sure that the students are well rounded by implementing advanced general education courses that revolve around the four dispositions of the college: active learning, reflective thinking, ethical decision making, and responsible contributing. While most of the four dispositions are covered in the advanced general education classes, there is the possibility that their areas of study have covered it, and it is such the case in this blog. Throughout this blog you will hear about how during the spring semester of my junior year here at Loras College I was enrolled in a major-specific class called Advertising and Marketing Communications in which I was involved in a semester-long group project. Throughout this group project, my group created an Integrated Marketing Communications (IMC) Campaign for the launch of Mueller Sports new line of QuenchX gum. While working on this project I demonstrated how Loras has made me an active learner, through creating a presentation that was not only going to be graded by the professor, but also by a handful of Mueller Sports employees. I also grew into a reflective thinker which will be discussed in terms of how I took what I learned in class and contributed it to the group when working on the IMC campaign. Then discussing how being a reflective thinker helped the project move along easier rather than not understanding what I was doing and expanding more upon that. As this blog continues I will talk about the strengths and weaknesses of my group's IMC campaign as well as what I learned from the project. Being the sole creator of the Power Point that was used to present our semester long IMC campaign for QuenchX gum to Mueller Sports is something that you will see in this blog. What I have learned through the project will then be demonstrated through pictures that represent how my group as a whole managed to differentiate itself from the others in the class, followed by another picture of what happens when hard work pays off.
