We picked up our t-shirts two days before our big presentation, and were so excited to have something the other groups didn't. We practiced our Power Point over and over to make sure we didn't mess anything up, and knew what we were talking about all the way to Prairie du Sac, Wisconsin where the Mueller Sports headquarters is located. By the time we got there, my stomach was in knots, and as we waited I grew more nervous. Our firm, by now we had named the Marketing Mix-A-Lots, was called and there was no turning back. This was what we worked all semester for. We went into the conference room there and knocked the competition out of the water. We were sure of it, but only time would tell. We had to wait the whole hour and a half ride back to Dubuque to find out if we won and were exempt from the final, or if we would have to attend the final.
The Power Point that was shown is what I take the most pride in, because I was the sole creator of this Power Point. I chose this as an artifact for reflective thinking because of the fact that any of the things we did to attain knowledge of what a target market is, what a SWOT analysis is, and how to use advertising and promotions effectively came from the classroom. However, during this campaign we needed to put those terms to use by creating who would be in our target market, creating a SWOT analysis specific for our firm, and how we were going to promote QuenchX. It wasn't something I could dig out of a book and learn, I needed to create my own and make it work for everything else in our campaign, and our firm did that.
